LoLo

Private company

LoLo.

The supermarket hasn't changed in 100 years.

That's going to change.

Today we're writing its future.

For investors & strategic partners

01 / THE SHIFT

1916110 years / 1916 — 2026

Piggly Wiggly changed shopping forever.

In 1916, self-service changed shopping forever: for the first time, customers walked the aisles and chose products themselves.

Black-and-white view down a supermarket aisle
Temporary image · Not a historical photograph

2026

Technology changed the world.The supermarket didn't.

110 years later, the experience is still fundamentally the same.

Until now.

02 / THE COMPANY

Building in private

We're not building another improvement.We're building the next shopping experience.

Designed for a market measured in trillions. Built to scale globally.

03 / THE PEOPLE

What we're building is private.The people behind it aren't.

Robert Rodríguez
Robert Rodríguez
Xavi Mir
Xavi Mir
Eric García
Eric García
Marc Grau
Marc Grau

Built with the technological and venture capabilities of

GooApps®Goo Ventures

+10

More than 10 years building

+100

More than 100 clients

+50

More than 50 digital products brought to market

04 / THE AMBITION

Our ambition

€1B+

The next unicorn.

Global by design.

05 / PRIVATE ACCESS

Before the world takes notice.

Some opportunities are discovered before they're announced. LoLo is currently being built in private. We're opening selected conversations with investors and strategic partners who can help us build at global scale.

Requests are reviewed individually.

LoLo

1916 changed how the world shops.What will 2027 be remembered for?